Salon Suite Industry 10 Year Growth Projections 2023-2033

The salon suite industry has been around for many years and continues to grow at a rapid pace. A decade ago (around 2013 at the time of this blog post) there were around 300 salon suite locations across the country. Fast forward ten years to 2023 and there are now over 3,000 locations (a 900% growth rate!) of franchise and independent salon suite locations in operation.

So, where does the salon suite industry go from here? How many beauty professionals are currently in a salon suite? How much development opportunity is still out there? And what does the next ten years have in store for salon suites?

It’s tough to predict future growth and performance of any industry but in order to do that we look at past growth and forecast out into the future to best predict what will happen next in this burgeoning industry.

Let’s take a look at the past: in 2013 there were approximately 300 salon suite locations in operation. On average, a salon suite is 4,500 – 7,000 square feet or more and houses anywhere from 24 to 40 or more individual salon “suites” or “studios” that are leased back to beauty professionals. That equates to around ~11,000 beauty professionals who were working in a salon suite. The total addressable market, or “TAM”, of beauty professionals in 2013 was around 1,100,000 professionals which means only ~1% or so of the industry was operating out of a salon suite.

As of 2023 there are 3,000 salon suites in operation, housing approximately ~95,000 professionals (or 6.7%) of the 1,400,000 beauty professionals in the US. The beauty industry is growing at a healthy 12-13% annually and is an 88 billion dollar industry.

It is estimated that over the next ten years the salon suite industry will continue to grow at a healthy pace with an additional 6,000 locations opened by 2033 (bringing the total number of salon suites in operation to 9,000 or more) with ~272,000 beauty professionals running their own business out of a salon suite. It’s projected that in 2033 the beauty industry will have 2,000,000 or more professionals, which means approximately 13.6% of all beauty professionals working in the industry will be operating out of a salon suite.

IMAGE Studios is poised to take advantage of the tremendous growth that is ahead by opening flagship stores in major markets across the country. We are always looking for confident, capable people who want to realize their dream of becoming an entrepreneur while helping others succeed by opening their own business. IMAGE Studios combines the best of the beauty industry and real estate industry into one turnkey business that is simple, stable, and scalable.

Connect with us today to find out if there’s available territory for development in your area and to learn more about our franchise opportunity. We’re looking for qualified individuals who align with our culture and values, who like to work hard and play hard, who like setting and achieving their goals, and who want to work with an exclusive network of IMAGE Owners who are leading the industry in providing the very best salon suites to beauty professionals across the country.

IMAGE Studios VS My Salon Suite Franchise Opportunity 

Are you considering a salon suite franchise? If so, you have most likely spent some time researching the different brands out there. The major players in the salon suite industry include IMAGE Studios, Sola Salon Studios, My Salon Suite, Phenix Salon Suites, Salon Lofts, and Salons by JC.

In this blog post we’ve put together a comparison to help you understand the key differences between IMAGE Studios and My Salon Suites.

Design: IMAGE Studios is proud to be the luxury leader in the salon suite industry, having spent years evolving our design and layouts to provide the maximum satisfaction to both our beauty professionals and their clients. The result is high demand for top-tier salon suites by beauty professionals who are looking to grow and expand their business. When you want the best, you choose the best.

Real Estate: IMAGE Studios works with seasoned real estate professionals in various regions around the country to ensure that you get the very best support during your site selection process. IMAGE Studios is located in some of the very best retail centers around the country, allowing us to charge top market rates for premium salon suites.

Size: In this industry, size matters, and IMAGE Studios provides luxurious salon suites for hair stylists, barbers, estheticians, lash and nail artists, medical esthetics professionals, and more. IMAGE builds large and spacious salon suites that appeal to a broader range of professionals, which further helps to diversify your rental revenue stream. 

Industry Professional Diversity: IMAGE Studios has the greatest amount of professional diversity compared to My Salon Suite and other brands in the salon suite industry. While most brands average around 80% hair stylists as their tenant base, and 20% estheticians, nail and lash artists, IMAGE Studios is much more diverse – across the country our salon suites attract a much broader array of beauty professionals, with hair stylists and barbers comprising of 50-55% of our total tenant base, and estheticians, nail and lash artists, along with medical esthetics professionals, permanent makeup artists, and other beauty professionals making up 45-50%. This tenant diversity is incredibly important and creates communities of beauty professionals that tend to be more networked and connected to each other because they can refer clients back and forth. When a salon suite is mostly hair professionals it makes it much harder to create a community and culture that encourages people to refer clients back and forth to each other. By simply opening a business at IMAGE Studios, a beauty professional has an opportunity to grow their business further by joining a community of other beauty specialists offering complimentary services.

Amenities: Let’s not forget about amenities! At IMAGE Studios you get the most amenities for your money compared to My Salon Suite, Phenix Salon Suites, or Salons by JC. IMAGE Studios salon suites are the most luxurious salon suites in the country, which is why we’re the number one choice for beauty professionals. Our all-inclusive rent rates can vary anywhere from $250 to $800 per week or more depending on size and location, and includes important benefits such as a spacious lobby, high-end design and finishes, luxury seating and lighting, even upscale restrooms. Take a peek inside your salon suite and you’ll see that we’ve spared no expense to bring you the very best furniture and equipment like a luxury shampoo station, custom high quality millwork, built in color bar, built in hand sinks, and beautiful sliding glass doors. Click here to take a virtual tour of our salon suites to see for yourself the IMAGE difference. 

Awards & Recognition: IMAGE Studios has been recognized as an INC 5000 company due to its exponential growth over the past few years. IMAGE Studios was also recognized as an “INC Best Workplaces” company in 2022 along with several other prestigious awards from other industry publications.

Brand Strength: IMAGE Studios prides itself on having created an extremely strong brand that is guided by our core values of Creativity, Freedom & Success. Our brand resonates with top tier professionals who want to open their business in a salon suite that best reflects their own personal brand. To attract the best, you have to be the best, and IMAGE is proud to have such a strong brand in the beauty industry.

Culture: Our philosophy has always been on creating strong culture at each IMAGE Studios across the country. Culture is one of the intangible assets that creates customer loyalty and customer satisfaction. With an NPS score of 98% amongst our beauty professionals, it’s clear that IMAGE is exactly what beauty professionals are looking for.

Management Team: When you buy a franchise, you are buying the systems, processes, and rights to the brand and it’s intellectual property. But what you’re also buying is the strength and caliber of the franchisors management team. We’ve spent years building an incredible brand, and equally as much time assembling the very best team that is here to help you every step of the way in your path to business ownership. Click here to view our management team.


Summary: So what’s the best buy? Are you thinking about opening an IMAGE Studios franchise? The beauty industry is booming, and salon suites are leading the way with incredible growth. Now is the perfect opportunity to align with the IMAGE brand so you can bring your own salon suite to a location near you. To view more information on our incredible franchise opportunity, check out our franchise website to learn more about the IMAGE difference. You can also download our free franchise report on our homepage. If you’re ready to dive in, contact us today to begin our discovery process. We look forward to working with you!

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CONTACT US: (888) 785-7858. IMAGE STUDIOS FRANCHISE LLC. 1370 SOUTH 2100 EAST, SALT LAKE CITY, UTAH 84108

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