In 2009, Jason Olsen saw potential to disrupt the traditional salon industry with a new and innovative business model that would change the way established salon professionals owned and operated their businesses. He wanted to create incredibly beautiful spaces for beauty professionals that felt like something you would find in New York or Miami. He also felt strongly about the need for business support and coaching for budding entrepreneurs looking to open their own salon. His passion for design and entrepreneurship were brought together and IMAGE Studios® was born. After many late-night meetings, phone calls, road trips across the country (and sketches on who knows how many napkins) with his brother Shaun Olsen, the first IMAGE Studios® opened its doors in Draper, Utah. Since then, the company has expanded into a national brand serving thousands of ambitious beauty professionals.
IMAGE Studios® is an exclusive salon suite that provides modern, high-end salon studios at affordable rates to salon professionals. Our core values of creativity, freedom and success are the driving forces that empower us collectively and embody all that we do as professionals in this industry. We strive to improve the communities we live in with the creation, support and growth of independent franchisees across the country.
These are the fundamental core values of the IMAGE brand. They represent our passion and what we do. They’re the pillars of our brand and company culture. And they’re one of the many reasons salon professionals choose to open their business at IMAGE Studios®.
If you’re ready to learn more about becoming an IMAGE Studios® owner, we invite you to join our discovery process. Our team is here to answer your questions as you learn more about this exciting business model. We have a series of interactive video calls and presentations that we’ll guide you through, allowing you to see what the business model entails, how we train and support new franchisees, and provide a glimpse into our build-out and design process. You’ll also have the opportunity to speak with other IMAGE Owners across the country. If you qualify, we will invite you to our “Virtual Meet The Team Day” with our corporate team, founders, and strategic partners to experience location tours and see your support team in action.