Image Studios Franchise, Author at Salon Suite Franchise

Raising Prices Calculator

Posted on August 2, 2015August 20, 2019 by Image Studios Franchise

The spreadsheet below is an active document that you can edit yourself. If you make a mistake or want to start over just refresh this webpage. NOTE: All cells shaded in red in columns B, C & D are cells that you input with your own information – everything else will automatically calculate for you.

To get started, input the name of your service in column B, as well as the current price that you charge in column c. Under “Avg # Services/Mo” in column D you will input the number of these services you do on average each month. The row below it is to input your anticipated additional # of services you will be doing in the future. If you do not see yourself increase the # of this service in the future just leave it the same as your current monthly # of services.

The differences that are displayed under “Monthly Revenue” & “Yearly Revenue” tell you what kind of additional money you would earn as a result of the price increase you put in. Play around with this handy spreadsheet to see what kind of money you could be making by increasing the price of some of your more popular services. You’ll be surprised at how small increases in just a few of your services will equate to thousands of dollars of additional income at the end of the year.

To download an Excel Spreadsheet with these formulas CLICK HERE.

Be sure to visit our other blog post titled “10 Steps to Raising Prices” that gives you helpful resources and best practices, as well as a sample letter for clients indicating your upcoming price increases.

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Instagram 101

Posted on July 28, 2015August 20, 2019 by Image Studios Franchise

Instagram offers a great social platform, particularly for hair stylists, to showcase their work to their followers. Here are a few tips on how to use Instagram

Follow, and be followed. Before you can start making an impression you’re going to need followers. Spend some time following as many people as you can (especially people who fit your demographic), and a lot of users typically “follow back” those who follow them. It’s the circle of reciprocity on Instagram. Be patient though, it takes a few months to build a solid network of followers, but once you do you will be glad you did.

Take it slow. Nothing is worse than following a stylist that decides to post 25 photos in 5 minutes. You may be excited and want the world to know, but keep it limited and share only your best photos. It enriches your followers experience and benefits you. If you’d like to combine photos, apps like Diptic and Fuzel can create a collage. You can export them straight to Instagram to make photos even more attractive by telling people a story.

Pump the stock brakes. No one wants to see that stock photo you took a screen shot of on your iPhone, pretending it’s your own. They’ll quickly unfollow you if you ever post photos that are stock images. Just don’t do it. Ever.

Choose your hashtags wisely. Please, please, PLEASE! Understand that hashtags are not bullet points to your photo or post, but are ways to search what’s trending online. Use hashtags as keywords to what your photo is about, and have 2-3 hashtags that you use as your own, and use them every time you post a photo. For more info on how hashtags works, see our blog post on it.

Involve your followers. Brands such as Red Bull and Audi have mastered creating communities on Instagram using hashtags and Instagram contests that get users to interact with their products and brand by connecting to their lifestyle and emotions. You could give away a gift card to clients who post photos of their new cut or color. Make sure your clients use one of your hashtags so you can track it, too.

Comment back. It’s important to interact with people in Instagram. It’s a network largely based on the emotions that a photo provides, and that emotions includes conversation (in the form of comments) made regarding your photos. Try to make communication a two way street and people will be excited not just to follow you, but to interact with you. Most importantly, look for comments that may show interest in booking an appointment with you. There is gold hidden in Instagram comments!

A lot of salon professionals who are new to Instagram (or social media in general) are a sometimes gun-shy when it comes to posting photos of their work. All I will say on that is this:

Take pride in how far you’ve come, have faith in how far you can go.

Don’t underestimate your abilities. Your clients love you for a reason.

#How #to #use #hashtags #correctly

Posted on June 26, 2015August 20, 2019 by Image Studios Franchise

Unfortunately, most people using hashtags don’t realize what they are used for. Using them correctly can boost the reach of your posts & photos quite a bit. Hashtags are used as keywords for your photos, enabling people on Facebook, Instagram and Twitter to search hashtags listed on content they like to find more photos.

A REAL EXAMPLE OF HOW THEY WORK: Lets meet Jane. She is an avid Instagram user and loves following people who post beauty related photos. She’s always looking for the latest look and style, and Instagram is a great way for her to do that in her spare time. She also has money to spend. In this example she just stumbled upon a photo of a blowout at Dry Bar called the “Cosmo Tai”. She just gasped for breath thinking how great that style would look on her. Now lets follow the process of how she finds out more:

By using a consistent hashtag (#cosmotai) Dry Bar has 626 related photos using that hashtag. Now Jane has hours of photos to browse if she chooses. Most likely she will look at a couple that appeal to her the most, and then attempt to find out who she can go to for this look.

Now lets take a look at a hashtag fail. Jane has been browsing Instagram and comes across the same photo, this time with an irrelevant hashtag #cosmotaiplease. Now see how her efforts pan out as she tries to find out more:

From this example you can see how hashtags are meant to be used, and how using them poorly can cost you an opportunity to pick up a new client. Choose your hashtags wisely, and be sure to choose a hashtag for yourself so people can find out who you are. You don’t need to be too explicit in your hashtags. For a reminder, just look at the search results for #costmotai (626 results) vs. the results for similar hashtags (#cosmotaiplease, #cosmotaicurls, #cosmotaiblowout, etc.) which all produced just 1 post.

Let Justin Timberlake show you how not to use hashtags.

Here are some more details on using hashtags:

SO, HOW DO YOU USE A HASHTAG CORRECTLY? The answer is easy: Is your hashtag something that other people are using? Is it based on a currently trending topic on Instagram? Is it part of a niche following for like-minded users to talk to each other? Are you or your salon using it to brand yourself or organize content? If the answer to any of those questions is yes, then go ahead and use the hashtag. Let’s examine each of those scenarios a little deeper.

IS IT SOMETHING OTHER PEOPLE ARE USING? Two great example of this are the hashtags #ff and #fml. #FF stands for Follow Friday. It’s a weekly trend on Twitter and Instagram where users tag their friends with hashtag #ff to encourage other users to follow them. It’s a great way to gain new followers and give props to your friends who tweet about interesting things. Hashtag #fml is a little more vulgar, but it’s used all the time. It stands for F*** My Life. People use it when something bad happens to them – usually out of their control. Come home to find your basement flooded? Hashtag #fml. Out on a blind date with a guy who turns out to be a major creeper? Hashtag #fml.

IS IT A CURRENTLY TRENDING TOPIC? A hashtag is great for being timely and immediate. It lets users know what is going on right now. Broadcast television has done a great job of creating relevant hashtags. For example, during the Emmy Awards a few nights ago, #emmys was a trending topic across Facebook, Instagram and Twitter. If you wanted to see what other people were saying about the Emmy awards, all you had to do was search for hashtag #emmys. You’ll see the same thing during the Super Bowl or the season premiere of The Walking Dead. It’s a way for people across the world to share in the same moment together.

IS IT PART OF A NICHE FOLLOWING FOR LIKE-MINDED USERS? This is usually where I use hashtags the most. For Image Studios, we use #imagestudios and #lovewhereyouwork quite a bit. People who search and use those tags themselves are able to see things that I post and I can do the same. Hashtags help the salon community stay connected, and in this case, the salon professionals at Image Studios. We share reviews and photos. We offer tips when we find a great article or blog post. It creates community.

ARE YOU OR YOUR SALON USING IT TO BRAND YOURSELF OR ORGANIZE CONTENT? This one is similar to the previous example about like-minded users. It’s okay to create your own hastag – as long as you have purpose behind it! Like I mentioned above, we use #imagestudios and #lovewhereyouwork as our official salon hashtags. Notice that these custom hashtags aren’t too long or obnoxious or unrelated to anything. There is a purpose behind them – and they’re great for organizing our content, too.

DON’T ABUSE HASHTAGS. Use them for what they were meant to do. People who make hashtags for every silly little thing are like that girl at the party who never shuts up and everyone wants to punch her in the nose. Don’t be that person.

Salon Spotlight: Chelsea Jamet @ Image Studios Draper

Posted on June 19, 2015August 20, 2019 by Image Studios Franchise

Meet Chelsea Jamet – A stylist that loves being her own boss and has been in the business for over 15 years! Since her start at Image Studios 2 years ago her business has grown into a space of beauty and hair.

So Chelsea, why did you choose Image Studios? – I love being my own boss! Being able to work my own schedule with my clients schedule helps them get a great look all the time. I love having my own space to be creative in a driven environment. Most other business owners can be problems to deal with but I love the creative freedom I have with my business at Image Studios.

Well said! So when did you know this was the career for you? – When I was young I remember going with my mom to get her hair done and watching the stylists every move. I was fascinated with her technique and knew that was the career for me. I even would practice on my dolls!

Then in high school I would cut all my friends hair in my basement, thinking back now though I can’t believe they trusted me! But I guess I was doing good because there were never any catastrophes!

That is hilarious! What would you say is your favorite part about your job? – The people. Ask any of my clients I am a talker and a great listener. I love working directly with people and I love that in my field of work I can just listen and turn some ones crummy day into a great one! My clients are now family to me.

Lastly, what is your beauty philosophy? – Take care of yourself inside and out. I enjoy helping people express their outer beauty and I really think that correlates to a wonderful inner beauty as well.

Love that. Chelsea what is the best way for people to reach you? – Call me at 801-380-3757 or come into my salon and we can chat and make an appointment!

Thanks Chelsea Jamet!

Salon Spotlight: D Sandoval @ Image Studios Fort Union

Posted on June 12, 2015August 20, 2019 by Image Studios Franchise

Meet D Sandoval – A barber who walked into his first barber school class and immediately knew this was the job for him! Years later he owns his own barber business with Image Studios and has a growing business he loves!

So D, how long have you been in the barber business? – After barber school I have been cutting for about 2 years.

And what motivated you to get into this business? – On my first day of walking into The Barber School I immediately pictured myself doing this. It is a fun career that I get to meet new people in every day!

That’s exciting! So what keeps you passionate about your job now? – The thing that keeps me passionate about my career is the connections I get to have with people. I get to meet so many interesting people and hear about their lives. I also enjoy that amazing moment when they look in the mirror and love their haircut. Knowing that they are walking out of my shop feeling more confident is the best feeling.

Well said D. What else do we need to know about you? – That every single haircut I do I have my own level of standards. I do not settle for less and I want each haircut to be perfect.

Thanks D! What is the best way for people to contact you? – Best way to book with me is at 801-634-5658 but you can also contact me on Facebook, Instagram, or Twitter.

Thanks D Sandoval!

Salon Spotlight: Ericka Dowsett @ Image Studios Fort Union

Posted on April 14, 2015August 20, 2019 by Image Studios Franchise

Meet Ericka Dowsett – Creative and dedicated hair stylist who has been devoted to the beauty industry for over 10 years. Ericka desires to learn and expand her talents while continuing to keep up with the hottest trends.

So Ericka, tell us about the moment you knew that this is something you wanted to do? – Well I have always loved the beauty industry, but I knew this is something I wanted to do when I was younger dressing up my brothers and sisters and doing their makeup. As I got older I started working on friends and grew from there.

And how long have you been at Image Studios? – About 3 and a half years.

Why did you choose Image Studios? – I chose Image Studios because of the environment. I love having my own space where I can express my creativity in a higher end salon! Also being my own boss is pretty great too!

What would you say is your “Beauty Philosophy”? – I believe your hair should be one of your finest assets, it should complement your style and be an expression of your inner self.

What is your favorite thing about your job? – Making women look and feel beautiful and giving them a confidence that radiates from the inside out!

Any awards or accomplishments you want to tell us about? – I believe you must continue to expand your education. So I stay current with the hottest trends by attending Hair & Beauty Showcases, Business Training, Fashion Shows, as well as variety of specialty classes taught by some of the industry’s leading educators. I have had advanced training in Hair Color, Cutting, Texturing, Business Training and Product knowledge.

Impressive! Alright Ericka what’s the best way to reach you? – Either Facebook or my booking site www.stylseat.com/erickadowsett2 Also follow me on Instagram!

Thanks Ericka Dowsett!

Salon Spotlight: Jasmine Borla @ Image Studios Salt Lake City

Posted on April 7, 2015August 20, 2019 by Image Studios Franchise

Meet Jasmine Borla – A Licensed Massage Therapist who has been excelling for 15 years. Studying at Healing Mountain Massage School and at the University of Utah has lead her to starting her own business (Blue Zinnia) with Image Studios.

So Jasmine, tell us about Blue Zinnia? – The goal of Blue Zinnia is to provide peace in our fast-paced, over-stimulated world. I understand first-hand what it’s like to be spread too thin and I want to help people take a breath, get centered, and come back to themselves.

Tell us about the moment you knew this was what you were meant to do? – After working in the stressed-out corporate world for nine years I knew I needed a change of pace. Coming back to massage full-time has been so rewarding, I love working in a healing environment and helping people take a break from the world.

What areas did you study at Healing Mountain Massage School? – I studied Swedish Massage, Reflexology, Shiatsu, Craniosacral, Prenatal, Sports Massage, Reiki and Crystal Healing.

What did you study about at the University of Utah? – I earned a Bachelor’s Degree in Organizational Communication and graduated Magna Cum Laude with a minor in Sociology.

Very impressive! So why did you choose Image Studios to help you run your business? – Image Studios is a turn-key solution. The concept makes it easy to run my own business without a lot of the hassles and headaches of a stand-alone spa/salon. I love that I can make the space my own. It’s my little piece of heaven and I love sharing it with my clients.

What studio are you in? – I am in Studio 126!

What’s the best way to book an appointment? – Book on my website Blue Zinnia! Also you can check out my Facebook page!

Salon Spotlight: Pauline Anderson @ Image Studios Fort Union

Posted on March 31, 2015August 20, 2019 by Image Studios Franchise

Meet Pauline Anderson – A passionate master stylist in suite 104 the Fort Union Image Studios. Pauline has been in the hair industry for over 26 years including being a teacher at a local beauty college and serving as a Cosmetology Board Member.

Pauline how long have you been in the industry? – Nearing 27 years.

How long have you wanted to be a hair stylist? – As long as I can remember, I even gave my first long haired doll a haircut!

What would you say is your favorite thing about what you do? – I would say my favorite thing about my job is the industry and the awesome people I get to meet every day. The people I have met throughout my career are some of my closest friends to this day.

Tell us about any awards, accomplishments, or things you are proud of during your career? – Well in addition to working behind the chair for many years, I taught Beauty College, then served as a Cosmetology Board Member. After that I helped create the State Board test for graduating Cosmetologist.

That’s amazing! So how long have you been at Image Studios? – 7 Months.

Why did you choose Image Studios? – It is literally the best choice for stylist. I love the freedom to set my own schedule with clients and I love having control over my own space. I have the chance to create an environment that I can thrive in!

Lastly, tell us about your beauty philosophy? – I love the privilege to help people look their very best. To see someone change their self-worth and by showing them how to enhance their positive attributes is an amazing opportunity!

What is the best way to reach you Pauline? – To either call me at (801) 641-0451 or email me [email protected]

Salon Spotlight: Jess Parkinson @ Image Studios Salt Lake

Posted on March 23, 2015August 20, 2019 by Image Studios Franchise

Meet Jess Parkinson – Salt Lake City hairstylist in studio 121 who is making a name and career for herself. She graduated top in her class and won a fantasy competition in 2014 for her hair. She is also a color specialist and a nail artist that is dedicated to each clients beauty.

What’s the name of your business? – It’s called JMarie

How long have you been in the business for? – Coming up on a year!

Tell me about the moment you realized this is what you wanted to do? – Actually growing up my mom was a makeup artist! So I have always had a desire to work in the beauty industry, you could say it’s a part of me. When I was 19 and wondering what direction I wanted to go with my life my friend mentioned I should go with my passion in hair. I jumped right on it and little did I know that I would grow into it and love what I do!

So how did Image Studios help you with your dream? – With pretty much everything! I love Image Studios because of the location, convenience, management, and freedom I have with my studio.

What is your favorite thing about your job? – My clients! They have become some of my best friends!

What’s your beauty philosophy? – Be you! Whatever that may include, just be you! You are beautiful!

And Jess what’s the best way to book an appointment? – My phone number is (801) 425-4467 but you can also find me on Facebook or Instagram

Salon Spotlight: Angela Ortega @ Image Studios Draper

Posted on March 12, 2015August 20, 2019 by Image Studios Franchise

Meet Angela Ortega – An accomplished stylist located in studio 103 Draper. Angela has been in the industry for 21 years and has been running her business (Extend Your Beauty) with Image Studios for about 5 years now. We got the chance to talk with Angela and to learn more about her.

What is your favorite thing about your job? Seeing how excited people get as I transform their hair, it’s a very rewarding career.

When did you realize that this is what you were meant to do? I have always done hair and make-up for my friends whenever they had a school dance or photo shoot. Then one day my friend told me I should sign-up with her to attend beauty school….. she dropped out and I stayed in and loved it!

So why did you choose Image Studios? I love that it’s your own business and you have your own room to decorate how you want. I also really like the location -I’m at the Draper studios because it’s right off the freeway.

How long have you been at Image Studios? I have been with Image Studios for 5yrs.

What is your beauty philosophy? Each and every client is different. Give clients what they want to achieve and everyone’s happy!

Tell us about any awards, accomplishments that you have had with Cosmetology? I have had two photo shoots featured in hair magazine’s and I am one of the top extension specialists In Utah.

Where can people find you on social media? People can check out my Facebook or Instagram page!

And last question, if you could have any super power what would it be? To snap my fingers and appear wherever I need to be.

If you would like to get in touch with Angela to book an appointment you can reach her at (801) 358-6531

Salon Spotlight: Mandi Black @ Image Studios Salt Lake City

Posted on February 24, 2015August 20, 2019 by Image Studios Franchise

Meet Mandi Black – master stylist and instructor located in studio 102 at Image Studios Salt Lake City. She began her career in the beauty industry in 1999 and has been working professionally for almost 16 years. We asked Mandi a few questions below so we could learn a little more about herself and her salon:

What do you love about the beauty industry? What I love the most about choosing a career within the beauty industry is the confidence gained by my guests with a great service. It’s pretty awesome that I can have a such a positive affect on their attitude and self image. Empowering a guest with proper hairstyling tips and makeup techniques is a great experience. The way we portray ourselves to the world is a big part of how we feel about ourselves. If we look good, we feel good.

What are your specialties? My specialties include Haircolor, Haircutting, Bridal/Specialty Styles, Hair Extensions, Makeup and Brow Shaping.

What are you passionate about? Continuing education in this very progressive industry has always been a passion of mine. I began as an In-Salon Color Coach where I brought back the latest information and techniques to my fellow stylists. I worked my way up to Education Director where I coordinated all the education for the salon and stylists. I was then promoted to Salon Manager where I learned many skills to help me in my transition to salon owner.

What are you proud of? I am very proud to say I hit my 3 year anniversary as salon owner last December.

In February of last year I was a Featured Artist for a RAW: Natural Born Artists production. At the end of the year I made it to the Semi-Finals (Top 3) for RAW: Hairstylist of the year. I am very thankful for the opportunity I was given to showcase my work and see other talented artists do the same.

What do you feel your clients love best about your services? The Stress-Relieving Scalp and Shoulder Massage for sure. I worked for an Aveda day spa for many years. There I learned the value of massage, essential oils and relaxation. I strive to create a comfortable and relaxing environment and love to pamper my guests.

What’s the best way for clients to book an appointment with you? Clients can easily book with me online at Schedulicity.com.

Where can people find you on social media? My salon Facebook page and Instagram page. I also have my own website with more info at www.hairsalonservicesaltlakecity.com.

View some of Mandi’s latest work:

Salt Lake Tribune article on Image Studios 360

Posted on October 4, 2014August 30, 2019 by Image Studios Franchise

Jason and Shaun Olsen founded their business, Image Studios 360, with one overriding concept in mind. Most hair stylists and other beauty professionals are great and creative artists, but few have the needed business knowledge to be as successful as they can be in their work.

To view the original article click here.

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Take a virtual tour of Image Studios South Jordan

Posted on September 9, 2014August 20, 2019 by Image Studios Franchise

If you haven’t had the chance to see the beautiful Image Studios South Jordan, you can now take a virtual tour from the comfort of your own computer or smartphone. In these virtual tours you can see the setup of several single studios, double studios, as well as our entryway, client lounge, and hallways.

ABC4 Story about Image Studios 360

Posted on June 22, 2014August 30, 2019 by Image Studios Franchise

Nadia Crow from ABC4 interviews Image Studios 360 co-owner Jason Olsen and hair stylist Timothy Muir at Image Studios 360 South Jordan. To view the original article click here.

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Matthew Landis – Official Hair Stylist of Good Things Utah

Posted on June 21, 2014August 30, 2019 by Image Studios Franchise

Our very own Matthew Landis is a regular on Good Things Utah, and is the stations official hair stylist. To view the original article click here.

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