Shelly graduated from the University of Missouri-Columbia School of Journalism in 1992 and started her career at Ross Advertising in St. Louis.
In 1994, she joined the Home Builders Association of St. Louis to lead marketing and media relations for the HBA’s Home Shows and produce an annual trade show. Shelly was promoted to Staff Vice President for Public Affairs in 1997 where she oversaw publications, media relations, and events and moved to Senior Vice President in 1994.
Throughout her career, she has been active with St. Louis Komen Race for the Cure. Shelly has been married to her husband, Mike, for 27 years and has two children – Kate, 19 and Daniel, 17. In her free time, she enjoys fitness, spending time with friends and family, traveling, and attending her children\'s sporting events. After spending 26 years in the home building industry, Shelly is excited about becoming an entrepreneur while simultaneously working with 24-36 suite owners to achieve their own success as small business owners.
\"I looked at a number of different opportunities but was blown away by the IMAGE mission, business model and people. I knew it was a perfect match after meeting so many impressive members of the IMAGE team. It\'s clear than Jason and Shaun have hired the right people to execute their vision and plan to use the same vetting process to welcome motivated franchisees. I knew I would have a top-notch team supporting my efforts and we would have fun along the way!\"