It’s the most wonderful time of the year: a time when spending is up and customers are coming through your door in droves. It’s also a time when you want to increase your bottom line as you take care of as much of that holiday spending as possible. If you want to increase your bottom line this holiday season, these tips will help.
1. Up-sell your products. When a customer comes in looking for one product, let them know that you want them to get even more out of their shopping experience and offer others with it. Up-selling is a great way to increase your bottom line–but you have to do it right! This includes waiting to up-sell until a customer has decided for certain that they’re going to make a purchase, offering an item that’s relevant to the original purchase, and discounting the up-sell so that it’s financially worthwhile for your customer to make the purchase immediately instead of putting it off for later.
2. Give add-on services. It’s easy to offer a customer an additional service that goes along with their package. For example, a customer coming in to have their hair done for a holiday party might be interested in having their makeup done at the same time for a discounted price. If you’re doing a bikini wax, adding on a leg wax for a lower-than-usual price may appeal to your customer. These add-on prices may substantially increase your holiday revenue.
3. Offer gift cards. When you don’t necessarily offer a tangible product, but rather services, it can be hard to attract holiday customers. The solution? Offer gift cards so that you have a gift your customers can put under the tree. Order your gift cards here!
4. Put together package deals. During the holidays, it’s all about the savings. If you want to attract customers, offer a package deal: a manicure and pedicure on the same gift certificate for a lower price, an all-inclusive beauty package for the holidays, or whatever else you think will appeal to your unique customer base.
Increasing your bottom line during the holidays can help improve your shop’s outlook for the coming year. By following these four simple tips, you can increase your bottom line this holiday season. You know what your customers want–now, all you have to do is give it to them!
