make more money Archives - Salon Suite Franchise

The Incredible Amount of Beauty Professional Diversity at Image Studios

Posted on May 31, 2023 by Image Studios Franchise

Experience unparalleled growth and success with IMAGE Studios where we provide a unique opportunity for your beauty business to thrive. Our high-traffic salon suites are the ideal setting for your new business, offering a supportive community of diverse beauty professionals. Joining our ranks will allow you to connect with estheticians, nail artists, makeup artists, massage therapists, eyebrow threaders, permanent makeup artists, and many others, fostering valuable networking opportunities and the potential for client referrals.

While IMAGE Studios is widely recognized for its visually appealing store design, it’s our exceptional community that truly sets us apart. Our professionals are drawn not only by the Instagram-worthy decor but also by the sense of belonging within a supportive and non-competitive environment. At IMAGE Studios, the triumph of one professional is celebrated by all, and rather than being driven by fear, we embrace the concept of sharing clients. This collective mindset is unparalleled in the salon industry, resulting in a thriving community of entrepreneurs.

In comparison to competing brands like My Salon Suite and others in the salon suite industry, IMAGE Studios boasts the highest level of professional diversity. While most brands predominantly cater to hair stylists, with approximately 80% of their tenant base consisting of this profession, we take pride in attracting a much broader array of beauty professionals. Within our salon suites across the country, hair stylists and barbers make up only 50-55% of our total tenant base, while the remaining 45-50% is composed of estheticians, nail and lash artists, medical esthetics professionals, permanent makeup artists, and various other beauty specialists. This diversity among our tenants is of utmost importance as it creates interconnected communities of beauty professionals who actively refer clients to one another. In contrast, a salon suite primarily occupied by hair professionals makes it challenging to foster a culture and community that encourages cross-referrals. By simply establishing your business at IMAGE Studios, you’ll have the opportunity to expand your clientele by joining a community of like-minded beauty specialists who offer complementary services.

Choose IMAGE Studios for an unparalleled environment where your business can flourish, supported by a diverse network of professionals and abundant opportunities for growth and collaboration.

Lash Artist Resources: https://www.nala-lashassociation.com/faqs

4 Ways to Increase Your Bottom Line This Holiday Season

Posted on December 11, 2016August 20, 2019 by Image Studios Franchise

It’s the most wonderful time of the year: a time when spending is up and customers are coming through your door in droves. It’s also a time when you want to increase your bottom line as you take care of as much of that holiday spending as possible. If you want to increase your bottom line this holiday season, these tips will help.

1. Up-sell your products. When a customer comes in looking for one product, let them know that you want them to get even more out of their shopping experience and offer others with it. Up-selling is a great way to increase your bottom line–but you have to do it right! This includes waiting to up-sell until a customer has decided for certain that they’re going to make a purchase, offering an item that’s relevant to the original purchase, and discounting the up-sell so that it’s financially worthwhile for your customer to make the purchase immediately instead of putting it off for later.

2. Give add-on services. It’s easy to offer a customer an additional service that goes along with their package. For example, a customer coming in to have their hair done for a holiday party might be interested in having their makeup done at the same time for a discounted price. If you’re doing a bikini wax, adding on a leg wax for a lower-than-usual price may appeal to your customer. These add-on prices may substantially increase your holiday revenue.

3. Offer gift cards. When you don’t necessarily offer a tangible product, but rather services, it can be hard to attract holiday customers. The solution? Offer gift cards so that you have a gift your customers can put under the tree. Order your gift cards here!

4. Put together package deals. During the holidays, it’s all about the savings. If you want to attract customers, offer a package deal: a manicure and pedicure on the same gift certificate for a lower price, an all-inclusive beauty package for the holidays, or whatever else you think will appeal to your unique customer base.

Increasing your bottom line during the holidays can help improve your shop’s outlook for the coming year. By following these four simple tips, you can increase your bottom line this holiday season. You know what your customers want–now, all you have to do is give it to them!

Calculating the Lifetime Value of a Client

Posted on December 10, 2013August 20, 2019 by Image Studios Franchise

Do you have clients who have been coming to you for years, and then have other clients who come for a couple of appointments, only to never be seen again? Most of us shrug it off as no big deal, but when you realize the value of a lifetime client (the actual $$$ that client brings to you over their lifetime with you), it may make sense to reach out to past clients you haven’t seen in a while to try and get them back in.

To calculate the value of a lifetime client you would do the following:

Estimate how many times one client visits you per year on average (EX: 5 times per year)
Estimate what your average ticket is (EX: $75.00)
Estimate how long you typically retain clients (EX: 4 years)

So if a client with an average ticket of $75 visits you 5 times a year, then that single client brings in about $375. If you typically retain clients for an average of 4 years, multiply $375 per year X 4 years and you get $1,500. This would be your typical lifetime value of one client. ONE. It’s a little scary to think what you lose when a client stops coming!

With that said, what discounts or special offers would you do to gain just one more retained client? What could you do to contact them to get them back in? Do you know when their birthday is? How about their anniversary? If you have no client info records, that is a whole other topic, and will be addressed in an upcoming blog.

Reactivating old clients and getting them back into your schedule is also the cheapest way to build your business quickly and effectively. They already know who you are, they’ve been to you before, all you need to do is figure out how you can get them back in your chair!

Think of it this way – they are sitting in someone else’s chair. Why? If they are going to sit in any chair, it needs to be yours! Start today with an action plan on how you can make this happen. Your wallet will thank you!