The Devil is in the Details…

August 18, 2013

By Peggy Aagard, Hair Stylist Extraordinaire at Studio 101 Image Studios SLC.

In a market where hairdressers are a dime a dozen, (and let’s be honest they are pretty good too) why is it that we have stuttered collectively as an industry here in the Salt Lake area, and for the most part, not charging what we are worth?

There are some really simple things that we can do as individuals to create and increase our value as stylists and professionals collectively in our market.

There is a small percentage of stylists that are living the life that we all want. And you know what life that is; working less, full books, more vacations, financial freedom, and perfectly behaved children. The perfectly behaved children part is an entirely different blog, but I can share with you some tips and ideas to help you think about the overall guest experience, and how everything we do impacts our value.

Startling fact alert!
85% of the weight our guest puts on their visit with us is about the overall experience and shockingly only about 15% is about the service we perform. Seriously. I know, I had to take a moment after discovering that myself. So what are they evaluating us on? In a word, EVERYTHING. Want to charge 100.00 for a haircut? Then you must consider every detail of the following list.

Remember, the devils in the details and our guests are seeing it all.

Peggy’s Pay attention to details (and make what you deserve) list

  • Our appearance
  • Attitude
  • Continuing education
  • Greeting upon entrance
  • Conversation topics during service
  • Confidence
  • Smell
  • Cleanliness
  • Clutter
  • Reading materials
  • Beverages offered
  • Music playing
  • Energy and flow of your space
  • Quality of service (15% guys)
  • Did I mention cleanliness?

Our guests are making a lot of these evaluations instantly and often subconsciously within moments of being in our presence . The great news is if you work at Image Studios you are already in control of everything I’ve listed above and can start increasing your value and Working toward that life we all want! If you aren’t already a part of the Image Studios team, there is still great news for you. We still have studios or chairs available at some of our locations!

Seriously. We do, and you should really consider joining the family. We’d love to see you.

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