Learn More About Franchising with IMAGE Studios
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FAQs
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IMAGE Studios stands out through our innovative approach to beauty, health, and wellness communities, where diverse professionals thrive together rather than compete. This collaborative environment allows professionals to focus on their craft while building stronger businesses together.
As the premier luxury brand in the salon suite industry, we deliver unmatched design standards and comprehensive support for owners while maintaining competitive build-out costs. Our proven systems include best-in-class training and ongoing operational guidance, ensuring success for owners and beauty professionals, plus great service for clients seeking service. -
The total investment required to open an IMAGE Studios salon franchise ranges from $1,056,000 to $2,804,000. This includes franchise fees and build-out costs ranging from $868,150 to $1,747,220.
For those interested in a development agreement to open multiple locations, the investment range is $1,091,000 to $2,939,000, with a franchise fee ranging from $124,500 to $226,400.
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As with any franchise, ongoing fees support the continued success of your business and the overall brand. These include:
- Royalty Fee: 6% of gross revenue or $300 per week minimum, whichever is greater.
- Brand Development Fee: 2% of gross revenue or $110 per week minimum, whichever is greater.
Both of these contribute to our ongoing efforts to support our owners and promote the IMAGE Studios brand. Additional fees may be required, as noted in our FDD.
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We seek ambitious entrepreneurs who meet our financial qualifications and are ready to transform the salon industry. Our ideal candidates should meet the following criteria:
- A minimum net worth of $1,500,000+
- $750,000+ liquid capital
- 700+ FICO Score
- Ability to maintain your lifestyle financially for the first year during build-out and grand opening stages
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While prior business ownership or salon industry experience is not required, IMAGE Studios seeks candidates with strong people and organizational skills and a passion for helping others succeed. We value individuals who align with our core principles of creativity, freedom, and success.
Our comprehensive training and support systems are designed to guide owners of various backgrounds to operate an IMAGE Studios location successfully.
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The journey to opening your IMAGE Studios franchise typically takes 12-18 months from signing to the grand opening. Our franchise process begins with a series of 8 meetings that usually span 30-40 days, during which we thoroughly evaluate mutual fit and discuss business objectives.
The remaining time is dedicated to site selection, lease negotiations, build-out, and preparation for opening day. Throughout this process, our team provides comprehensive guidance and to support a successful launch of your location.
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While you can explore our complete list of available markets, we are currently working on expanding into:
- California: Los Angeles, San Diego, Orange County
- Arizona: Phoenix, Tempe, Scottsdale
- Florida: Tampa, Miami, Fort Lauderdale, Melbourne, Jacksonville
- Chicago
- Charlotte
- Las Vegas
- Washington DC Metro
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Yes, we require owners to live in the market where they operate their first IMAGE Studios location. This ensures hands-on management and deep community involvement during the critical initial phase of business development.
However, we may consider exceptions for owners living in densely populated areas near state borders, such as the New England region, where a franchisee might live within a 30-minute drive of their location in a neighboring state. This flexibility allows owners to take advantage of optimal market conditions while maintaining active involvement in their business.
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IMAGE Studios partners with established lenders with competitive rates for qualified candidates. We introduce potential owners to the most suitable lender early in the discovery process based on factors like location, credit profile, and personal circumstances. The pre-approval process includes a soft credit pull, with final credit checks only performed when ready to secure funding.
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At IMAGE Studios, owners benefit from exceptional training and unwavering support. Our team of industry experts provides comprehensive guidance on every aspect of running your new IMAGE Studios salon, from business operations to day-to-day management. And the support doesn’t end there—owners enjoy ongoing round table discussions and expert-led training sessions designed to elevate their expertise and drive success at the highest level.
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Our corporate marketing and operations teams provide all digital, social, and print-designed assets for every stage of your recruiting journey. We will train you from start to finish to recruit and fill your new IMAGE Studios location. From innovative marketing to strategic social media advertising partners, you’re guided step-by-step to recruit talented IMAGE Professionals.
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In addition to initial training and ongoing support, IMAGE owners receive a range of resources to help them succeed. These include:
- Site Selection, Market Analysis, and Unit Economics
- Construction & Architectural Partners
- Marketing and Recruiting
- Training, Education, and Support
- Community and Collaboration
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A typical day as an IMAGE Studios franchisee will involve:
- Talent Recruitment and Sales: Engaging with prospective beauty, health, and wellness professionals through text communication, conducting space tours, and showcasing the unique benefits of your location to potential tenants
- Property Operations: Managing day-to-day facility needs by coordinating with various service providers, including cleaning crews, maintenance staff, and suppliers, to ensure a premium environment
- Business Development: Reviewing monthly performance reports, working with corporate office and accounting teams, and participating in franchise coaching sessions to optimize operations and maximize profitability.
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IMAGE owners can enjoy expert guidance every step of the way, from design to construction. Through strong partnerships with top national vendors, we provide best-in-class build-outs at competitive prices, covering construction, equipment, and supplies. This streamlined, cost-effective approach ensures a smooth process and sets your franchise up for lasting success.
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IMAGE Studios primarily works with our strategic broker partners who specialize in securing optimal locations. While IMAGE owners may work with their own brokers in special circumstances, all sites must receive corporate approval before leasing. Our careful site selection process ensures locations meet our operational standards.
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Our locations have specific requirements for electrical, plumbing, hours of operation, and other technical specifications that directly impact business success. Our experienced broker network pinpoints sites that align with your criteria, strategically balancing pricing and market data insights. For IMAGE owners using outside brokers, we provide detailed Letter of Intent templates and lease provision requirements to ensure all critical specifications are met during the selection process.
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IMAGE Studios locations can thrive in various commercial settings, including retail centers, office buildings, medical centers, or shopping centers. The property type matters less than ensuring it meets our specific operational requirements and market criteria. Whether leasing or purchasing, our real estate team evaluates each potential site based on visibility, accessibility, market demographics, and our detailed technical specifications to maximize business potential.
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