About IMAGE Studios
Discover the Story Behind the Salon Suite Franchise
In 2009, Jason Olsen saw the potential to disrupt the traditional salon industry with a new and innovative business model that would change the way established salon professionals owned and operated their businesses.
He wanted to create incredibly beautiful spaces for beauty professionals that felt like something you would find in New York, L.A., or Miami. He also felt strongly about the need for business support and coaching for budding entrepreneurs looking to open their own salon.
His passion for design and entrepreneurship were combined, and IMAGE Studios was born. After many late-night meetings, phone calls, road trips across the country, and sketches on who knows how many napkins, the first opened its doors in Draper, Utah, in 2010. Since then, the company has expanded into a national brand serving thousands of ambitious beauty professionals.
Our Mission
At IMAGE Studios, we are dedicated to providing modern, high-end salon suites at accessible rates, empowering beauty, health & wellness professionals to thrive in their own businesses. Guided by our core values of creativity, freedom, and success, we foster a collaborative community where professionals support one another—sharing insights, recommending clients, and growing together.
Through this spirit of unity, we aim to elevate our industry while championing the independence and success of salon owners nationwide.
Our Core Values
These are the fundamental core values of the IMAGE brand. They represent our passion and what we do. They’re the pillars of our brand and company culture. And they’re one of the many reasons salon professionals choose to open their business at IMAGE Studios.
Creativity
For owners, creativity flourishes in the ability to shape a distinctive luxury environment that attracts top talent while maintaining the IMAGE brand. They have the freedom to curate unique spaces that reflect both their local market's character and our elevated brand standards.
For professionals, creativity is expressed daily in their private, high-end studios, where they can fully showcase their artistic vision. Their space becomes a personal canvas on which they can create signature experiences for their clients without creative limitations.
Our Company History
In over 15 years, IMAGE Studios has grown from a single location in Utah to the first national brand of salon studios for health, beauty, and wellness professionals
As we continue to expand our franchise network across the country, we remain committed to providing our IMAGE Owners and beauty professionals with unmatched support, resources, and opportunities for growth and success.
Wondering if IMAGE Studios is the right salon suite franchise for you? Explore our ideal candidate profile or request more information today!
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2009Founded and joined the International Franchise Association.
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2010Opened our first location.
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2014Opened our fifth location and was named "Salon of the Year" by SalonToday.
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2015Began franchising, expanding our reach.
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2018Awarded 50 locations awarded nationwide.
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2020Ranked in Entrepreneur’s Top 500 Franchises.
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2021Awarded "Best Workplaces" by Inc Magazine.
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2022Awarded 190 locations awarded nationwide and ranked 238 in Inc Magazine's 5000.
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2023Awarded 300 locations awarded nationwide.
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2025Opened the 100th location.
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Best-in-Class Training + SupportBuilt with passion, our programs stand out from all others with coaching, certifications, recruitment advice + more.
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Recession-Resilient IndustrySelf-care is essential, even during economic downturns. Our business model taps into the demand for health + beauty services.
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Flexible Modules for GrowthHair, nails, massage, lashes, skin—our model maximizes your studio rentals by prepping the space for all salon and spa specialties.
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Franchise CommunityJoining our network means being part of a collaborative ecosystem that nurtures growth and success in a growing, creative industry.
